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Nordic Navigator
Branding | AI | Visual Identity | 2023 | 15 weeks
Nordic Navigator is a sailing gear brand built with AI, using Midjourney for imagery and ChatGPT for text. Inspired by the cold Scandinavian seas, we create durable, safe, and sustainable gear for explorers. More than just sailing gear, Nordic Navigator is a call to the brave, driven by three simple goals: Stay Dry, Stay Seen, Stay Bold.
Project info
Product goal
To create durable, safe, and sustainable sailing gear that helps adventurers stay protected and confident at sea.
Business goal
Nordic Navigator helps sailing schools, marinas, and retailers enhance safety and trust. Our durable, eco-friendly gear protects sailors and promotes confidence, boosting loyalty and sales.
Approach
The imagery of this brand was all made with midjourney, and the content with chatGPT We drew inspiration from Scandinavian maritime heritage and modern sustainability principles. Our motto, "Stay Bold," captures our adventurous spirit, while our flagship store and online presence reach sailors worldwide.
What are we?
Rooted in the heart of Scandinavia, Nordic Navigator specializes in high-quality sailing gear designed to handle the unique challenges of sailing in nature’s rough weather. Our product line is crafted for durability, warmth, and safety.
We started our brand because we noticed that many sailing gear companies weren't paying enough attention to safety, especially for younger sailors who often feel invincible. We saw a gap in the market for high-quality, reasonably priced gear that keeps all sailors safe, regardless of the weather. We're here to make sure adventurers can enjoy the sea without underestimating its risks.
Who are we?
We're here for all adventurers, young and old, ready to tackle the sea in various weather that's not just sunny and calm. We don’t like to freeze, and so doesn’t our costumers. Therefore, we offer quality gear at good prices to keep everyone warm and safe, no matter their experience level.
Brand tone
Just like the brand’s visuals, Nordic Navigator’s tone blends strength and adventure with a focus on safety, confidence, and bold exploration.
Bold – Gear up, stay bold, and embrace the sea.
Safe – Stay dry, stay seen, stay safe.
Adventurous – Sail into the unknown with confidence.
Authentic – Inspired by real sailors, made for true explorers.
Sustainable – Protecting both sailors and the planet.
Logo Design
The Nordic Navigator logo, designed using clean, intersecting lines that form a bold double "N," perfectly reflects the brand’s core values. The sharp, strong lines symbolize direction, stability, and navigation, aligning with the spirit of adventure and exploration at sea. The minimalist design echoes Scandinavian simplicity, while the overlapping structure conveys connection and safety. The use of lines also suggests paths or routes, reinforcing the brand’s role in guiding sailors with gear that keeps them dry, seen, and bold in any weather. This design creates a visual identity that is both modern and timeless, resonating with Nordic Navigator’s commitment to durability, clarity, and purposeful design.
Brand Elements
Let's look at some of the elements from Nordic Navigator!
Who are we?
We're here for all adventurers, young and old, ready to tackle the sea in various weather that's not just sunny and calm. We don’t like to freeze, and so doesn’t our costumers. Therefore, we offer quality gear at good prices to keep everyone warm and safe, no matter their experience level.
What are we?
Rooted in the heart of Scandinavia, Nordic Navigator specializes in high-quality sailing gear designed to handle the unique challenges of sailing in nature’s rough weather. Our product line is crafted for durability, warmth, and safety.
We started our brand because we noticed that many sailing gear companies weren't paying enough attention to safety, especially for younger sailors who often feel invincible. We saw a gap in the market for high-quality, reasonably priced gear that keeps all sailors safe, regardless of the weather. We're here to make sure adventurers can enjoy the sea without underestimating its risks.
Who are we?
We're here for all adventurers, young and old, ready to tackle the sea in various weather that's not just sunny and calm. We don’t like to freeze, and so doesn’t our costumers. Therefore, we offer quality gear at good prices to keep everyone warm and safe, no matter their experience level.
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Nordic Navigator
Branding | AI | Visual Identity | 2023 | 15 weeks
Nordic Navigator is a sailing gear brand built with AI, using Midjourney for imagery and ChatGPT for text. Inspired by the cold Scandinavian seas, we create durable, safe, and sustainable gear for explorers. More than just sailing gear, Nordic Navigator is a call to the brave, driven by three simple goals: Stay Dry, Stay Seen, Stay Bold.
Project info
Product goal
To create durable, safe, and sustainable sailing gear that helps adventurers stay protected and confident at sea.
Business goal
Nordic Navigator helps sailing schools, marinas, and retailers enhance safety and trust. Our durable, eco-friendly gear protects sailors and promotes confidence, boosting loyalty and sales.
Approach
The imagery of this brand was all made with midjourney, and the content with chatGPT We drew inspiration from Scandinavian maritime heritage and modern sustainability principles. Our motto, "Stay Bold," captures our adventurous spirit, while our flagship store and online presence reach sailors worldwide.
Eva Elle
@evaelle
"The Women's Coastal Navigator Jacket kept me dry and comfortable through unpredictable rain and wind on my sailing trip to Norway. The high-visibility accents made me feel safe, and the sustainable fabric is an added bonus!"
Guy McCoy
@mccoy
"With Nordic Navigator's high-visibility gear, I felt secure and confident sailing the rugged Scandinavian coastline. Their commitment to sustainability and style aligns perfectly with my adventurous spirit."
Kayla Ray
@kayray
"Sailing the fjords with Nordic Navigator gear was a game-changer. The combination of performance, safety, and eco-friendly materials made my journey both comfortable and environmentally responsible."
Brand tone
Just like the brand’s visuals, Nordic Navigator’s tone blends strength and adventure with a focus on safety, confidence, and bold exploration.
Bold – Gear up, stay bold, and embrace the sea.
Safe – Stay dry, stay seen, stay safe.
Adventurous – Sail into the unknown with confidence.
Authentic – Inspired by real sailors, made for true explorers.
Sustainable – Protecting both sailors and the planet.
Logo Design
The Nordic Navigator logo, designed using clean, intersecting lines that form a bold double "N," perfectly reflects the brand’s core values. The sharp, strong lines symbolize direction, stability, and navigation, aligning with the spirit of adventure and exploration at sea. The minimalist design echoes Scandinavian simplicity, while the overlapping structure conveys connection and safety, key themes in sailing. The use of lines also suggests paths or routes, reinforcing the brand’s role in guiding sailors with gear that keeps them dry, seen, and bold in any weather. This design creates a visual identity that is both modern and timeless, resonating with Nordic Navigator’s commitment to durability, clarity, and purposeful design.
Brand Elements
Let's look at some of the elements from Nordic Navigator!
Stay Dry
Stay Dry
Stay Seen
Stay Seen
Stay Bold
Stay Bold
