AI-assisted Brand Strategy Plan

AI-assisted Brand Strategy Plan

AI-assisted Brand Strategy Plan

Nordic Navigator

Nordic Navigator

Nordic Navigator

Overview

Overview

Overview

Nordic Navigator isn't just a sailing gear brand; it's a call to the brave. Inspired by the cold Scandinavian seas, we make durable, safe, and sustainable sailing gear for explorers. Our main goals are simple: Stay Dry, Stay Seen, Stay Bold.

Approach

Approach

Approach

The imagery of this brand was all made with midjourney, and the whole brand was created with a passion for sailing and a commitment to quality. We drew inspiration from Scandinavian maritime heritage and modern sustainability principles. Our motto, "Stay Bold," captures our adventurous spirit, while our flagship store and online presence reach sailors worldwide.

What are we?

Rooted in the heart of Scandinavia, Nordic Navigator specializes in high-quality sailing gear designed to handle the unique challenges of sailing in nature’s rough weather. Our product line is crafted for durability, warmth, and safety.

What are we?

Rooted in the heart of Scandinavia, Nordic Navigator specializes in high-quality sailing gear designed to handle the unique challenges of sailing in nature’s rough weather. Our product line is crafted for durability, warmth, and safety.




We started our brand because we noticed that many sailing gear companies weren't paying enough attention to safety, especially for younger sailors who often feel invincible. We saw a gap in the market for high-quality, reasonably priced gear that keeps all sailors safe, regardless of the weather. We're here to make sure adventurers can enjoy the sea without underestimating its risks.




We started our brand because we noticed that many sailing gear companies weren't paying enough attention to safety, especially for younger sailors who often feel invincible. We saw a gap in the market for high-quality, reasonably priced gear that keeps all sailors safe, regardless of the weather. We're here to make sure adventurers can enjoy the sea without underestimating its risks.

Men's Nor'easter Windbreaker

A lightweight, water-resistant jacket made from 100% recycled nylon. This windbreaker offers superior protection against wind and rain with reinforced seams and adjustable cuffs, providing performance and sustainability for adventures at sea or onshore.

Men's Viking Voyager Sailing Shoe

Explore with confidence in the Men's Viking Voyager Sailing Shoes. Inspired by Viking explorers, these high-top shoes offer exceptional ankle support and deck stability. Crafted from repurposed shipyard materials, they are as durable as they are eco-friendly, perfect for the modern adventurer.

Men's Fjord Explorer Shell

A lightweight shell crafted for unpredictable coastal weather. Constructed from water-resistant recycled polyester, this shell offers excellent wind and rain protection. Features include high-visibility accents, adjustable cuffs, and reinforced seams, ensuring durability and safety for sailors exploring the rugged Scandinavian coastline.

Women's Coastal Navigator Jacket

A sleek, versatile jacket tailored for challenging maritime conditions. Made from water-resistant recycled nylon, it offers wind and rain protection while staying breathable. Featuring high-visibility accents and adjustable cuffs, this jacket provides style, safety, and sustainability for adventurous women both at sea and onshore.

Navigator's Trek Backpack

designed for the eco-conscious explorer. This durable backpack is crafted from recycled sails and features waterproof compartments, ergonomic straps for comfort, and reflective details for safety. Ideal for both sea voyages and shore excursions, it's the perfect companion for every adventure.

Women's Fjord Explorer Jacket

A durable, mid-weight jacket designed for unpredictable coastal weather. Made from recycled marine textiles, it provides wind and water resistance while remaining breathable. Featuring adjustable cuffs, reinforced stitching, and reflective accents, this jacket blends style and practicality for adventurous women exploring the rugged Scandinavian coastline.

Who are we?

We're here for all adventurers, young and old, ready to tackle the sea in various weather that's not just sunny and calm. We don’t like to freeze, and so doesn’t our costumers. Therefore, we offer quality gear at good prices to keep everyone warm and safe, no matter their experience level.

Who are we?

We're here for all adventurers, young and old, ready to tackle the sea in various weather that's not just sunny and calm. We don’t like to freeze, and so doesn’t our costumers. Therefore, we offer quality gear at good prices to keep everyone warm and safe, no matter their experience level.

Eva Elle

@evaelle

"The Women's Coastal Navigator Jacket kept me dry and comfortable through unpredictable rain and wind on my sailing trip to Norway. The high-visibility accents made me feel safe, and the sustainable fabric is an added bonus!"

Guy McCoy

@mccoy

"With Nordic Navigator's high-visibility gear, I felt secure and confident sailing the rugged Scandinavian coastline. Their commitment to sustainability and style aligns perfectly with my adventurous spirit."

Kayla Ray

@kayray

"Sailing the fjords with Nordic Navigator gear was a game-changer. The combination of performance, safety, and eco-friendly materials made my journey both comfortable and environmentally responsible."

We put safety first

We put safety first

We put safety first

We stand out because we put safety first, especially for younger sailors who might not realize how risky the sea can be. We focus on “staying seen” through reflexes and colorful gear that won’t get unnoticed.

We stand out because we put safety first, especially for younger sailors who might not realize how risky the sea can be. We focus on “staying seen” through reflexes and colorful gear that won’t get unnoticed.

Maritime Beacon Jacket

Your ultimate ally against the elements. Crafted for high visibility with vibrant safety orange and reflective accents, this water-resistant jacket ensures you stay seen, dry and bold. Ideal for navigating through foggy seas or stormy weather, it combines safety with style.

Maritime Beacon Jacket

Your ultimate ally against the elements. Crafted for high visibility with vibrant safety orange and reflective accents, this water-resistant jacket ensures you stay seen, dry and bold. Ideal for navigating through foggy seas or stormy weather, it combines safety with style.

Women's Coastal Guardian Overalls

designed for maximum visibility and protection. These overalls feature bright, high-visibility colors and reflective strips, ensuring you're seen in the harshest conditions. Waterproof and durable, they're perfect for any sea adventure, providing both safety and comfort.

Brand Identity

Nordic Navigator captures the rugged Scandinavian coastline spirit with a sleek, modern design in a vibrant color palette of safety orange, sea blue, and storm gray. Our high-performance sailing gear reflects a simplistic, contemporary Scandinavian style, with clean lines and smart details that ensure style and safety.

Nordic Navigator captures the rugged Scandinavian coastline spirit with a sleek, modern design in a vibrant color palette of safety orange, sea blue, and storm gray. Our high-performance sailing gear reflects a simplistic, contemporary Scandinavian style, with clean lines and smart details that ensure style and safety.

Logo

Nordic Navigator

Nordic Navigator

Nordic Navigator

Nordic Navigator

Color Palette

Obsidian Blue

#060F19

Eclipse Blue

#0B1426

Pure Black

#000000

Midnight Blue

#1E2D40

Steel Blue

#747F8C

Safety Orange

#F6751A

Soft Light

#F2F2F2

Type

MONTSERRAT

MONTSERRAT

montserrat

montserrat

Black ExtraBold Bold SemiBold

Medium Regular Light ExtraLight

Black ExtraBold Bold SemiBold

Medium Regular Light ExtraLight

Extra

Body

Header 1

Header 3

Caption

Header 2